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Do You "Lather, Rinse, Repeat" With Your Marketing?

I learned something from a shampoo bottle that can be applied to your marketing efforts to make them more effective. It's the "lather, rinse, repeat" principle.

Since the first washing of your hair usually doesn't get it as clean as it could be, repeating the process can yield better results than just doing it once. 

That's what you want to think of in terms of your marketing.

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