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check markFree Resource: Client-Getting Checklist

Client acquisition is the #1 most important focus of your business. If you don't have clients, you don't have a business, right?

There are many ways to find ideal clients and turn them into paying clients. 

The good news is that there are MANY activities you can engage in to find new clients. The bad news is that there MANY activities to choose from to find new clients!

Sometimes it can get overwhelming managing all the different activities for client acquisition. And often you are doing so many other things in your business (especially early on when you're wearing all/most of the "hats") that you can lose track of your marketing efforts.

That's why I created this handy Monthly Marketing & Client Acquisition Checklist for myself to keep track of my marketing activities–making sure I am working on client-getting activities every week/month so my pipeline doesn't dry up yet also being focused with my efforts. 

Until now, I have reserved this amazing checklist for myself and my clients. But I have come to realize how valuable these "done for you" administrative checklists can be to a new business owner. So I'm giving you this one as my gift to you for being a valued blog reader.

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sales as serviceServe, Don't Sell

I recently saw someone pose this question on a business website: "What's the best business advice you've ever been given (and taken)?"

Thanks to some really amazing teachers, mentors, coaches, I have gotten a lot of great advice that has helped me with successfully growing my business (when I implemented it!). But as I contemplated this question, I narrowed it down to a few top ideas. Interestingly, most of them have been mindset shifts, vs. marketing/business strategies.

The one that I'm going to share with you today is what you see in the quote photo: Think about sales as service.  [Read more…]

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money exchangeDoes It Really Take Money to Make Money in Your Business?

You've heard the old adage–"It takes money to make money." 

But is that really true? And is money all it takes?

Maybe, and maybe not. [Read more…]