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Q&A–How Can I Look Professional If I Don’t Have a Website?

A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.

“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”

She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.

 

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Top 7 Google Analytics Reports For Small Business Owners
Bill Parlaman, Guest Video Blog

bill ParlamanMost small business owners know that they need to implement a search engine optimization campaign to bring traffic to their websites. However, all these optimization efforts can go down the drain if you won’t go an extra mile to know your numbers. This is where Google Analytics comes in handy. (If you’re unfamiliar with GA or how to set it up on your website, read my post here and download the free teleclass recording.)

But what exactly do all those #s mean and how can you make sense of them in a logical way that tells you how your website is performing and how to know what improvements you can make?

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