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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is
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Writing for Profitability—How Ignoring Content Marketing Is Hurting Your Business with Christine Whitmarsh

Special Free Report Offer: "How to Write Your Own Brand Bank"

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Using Bitly to Shorten and Track URLs for Your List-Building Efforts (Video Blog)

bitly trackingI’ve been posting recently about list-building strategies and resources to help you find your ideal clients,marketing consistently and to authentically to them by giving them valuable information through a newsletter or regular emails, and continue to give them calls to action for purchasing products or services from  you.

This weekend I was helping a client who is just getting started with her health coaching business and promoting it on line to be able to use her IFO (Irresistible Free Offer) to find leads that would be ideal clients to help get over their Sugar Addiction.

Since she is a novice when it comes to technology, I was thinking of a way to simply help her track the results of her promotional efforts of her free offer, The Sugar Buster Kit. She can do this from her google analytics in the back end of her website or through the click report in her autoresponder program, but these are a little more complicated.

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5 Simple Steps to a Facebook Business Page
Anum Hussain, Guest Blog

The time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound markeint strategy. Thing is, Facebook keeps changing how to set up Facebook business pages — both on the large scale with the rollout of Facebook Timeline, and on a smaller scale with new features that are rolling out all the time.

Don't wast another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Timeline up and running like a social networking pro. This post will break it down so literally anyone — novices and experts alike — can set up their brand's Facebook Time line 100% correctly.

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What Being a Good Friend Can Teach You About Social Media
Lena West, Influence Expansion

 

I once had an email exchange with a colleague about how friendships are similar to the relationships we have with clients. At some point, of course, I began to draw parallels between friendship and social media engagement.

 

We always hear about strong communication being a necessity in friendships to avoid misunderstandings, but what about when it comes to social media relationships? Most people wouldn’t think that interactions with their buddies have anything to do with their professional social media relationships, but they do.

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Can You Relate?
Guest Blogger, Kim Finley

One of the things my small business clients will hear me say over and over is, “People don’t buy from companies; they buy from people they like.”  I find myself saying it so often, I believe, because I have a product-driven business.  We build and sell websites and other forms of internet marketing…so people assume we must always sell on the merits of our products, service, etc. 

I am not saying that does not matter; you have to have a solid foundation if you are going to be successful in business at all. But if the explosion of social media into the world of marketing, family, relationships, and business has shown us anything, it has demonstrated that you cannot take the relationship out of the business process. 

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Social Media Tip–Date First, Propose Later

Did you see the excellent blog post yesterday from social media expert, Lena West, on The Secret to Getting Real Results from Social Media?

One of the things Lena has taught me is the importance of creating a relationship with a person or group online for a while before trying to offer my services or products to them. This building of familiarity, trust, and likeability is imperative and often overlooked or rushed in social media. [Read more…]

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Lena West The Secret to Getting Real Results from Social Media
Guest Blogger — Lena West, Influence Expansion

  What’s the secret to getting a big return on your social media marketing plan? Focus on your investment.
Recently, I spoke at a conference on a panel titled, “How to Measure Social Media ROI.” One of the things I noticed, both at this conference and in my career, is that everyone is fixated on the return part of the ROI equation, but nobody wants to talk about the investment. When it comes to collecting the return, we’re ready to roll out the red carpet, but what about the investment that makes the return possible? What are you willing to invest to get the return you say you want?

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