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What Being a Good Friend Can Teach You About Social Media
Lena West, Influence Expansion


I once had an email exchange with a colleague about how friendships are similar to the relationships we have with clients. At some point, of course, I began to draw parallels between friendship and social media engagement.


We always hear about strong communication being a necessity in friendships to avoid misunderstandings, but what about when it comes to social media relationships? Most people wouldn’t think that interactions with their buddies have anything to do with their professional social media relationships, but they do.

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