8 Great Ways to Finish the Year Strong
The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.
But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).
Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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Q&A–How Can I Look Professional If I Don’t Have a Website?
A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.
“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”
She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.
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4 Ways to Find More Ideal Clients
If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”
Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).
If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).
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Q&A–How Do I Choose a Good Niche Market?
When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:
How do I choose a niche market that will be right for me?
If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).
Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)
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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is
ready to watch:
Writing for Profitability—How Ignoring Content Marketing Is Hurting Your Business with Christine Whitmarsh
Special Free Report Offer: "How to Write Your Own Brand Bank"
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HOW TO NOT WASTE TIME ON BAD PROSPECTS
(YET STILL BE OF SERVICE)
This topic came up in my local Women's Money MasterMind meeting today. I did some coaching around it for the ladies and thought it would be relevant to you, too.
Have you ever felt like you waste a lot of your precious/valuable time on "free consultations" with prospects who just weren't a good fit or didn't have the means/urgency to pay you to help them? How can you "weed them out" without feeling unkind or judgmental.
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SOMETIMES LESS IS MORE
When you're running a business, it's vital that you review your numbers (profit & loss statement/balance sheet) on a regular (at least quarterly) basis to see if you're on track with your goals and make adjustments before you get too far afield.
It's equally vital that you review your EFFORTS on a regular basis as well. That means things like …
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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:
Branding: How To Uniquely Position Your Business and Attract Your Ideal Clients Like Crazy with Cathy Wilke
Tired of feeling like your business is just another version of everything that’s already out there?
Having trouble coming up with products and services that people want to buy?
Confused about buzz words such as “branding,” “positioning,” and “niche”?
Then take time to watch this short interview with Cathy from freedomandfulfillment.com. It promises to be really eye-opening and profitable.
Cathy talks about how to hone in on what’s special and different about you to create a marketing message that will help your business stand out in the crowd. Continue reading “Branding: Positioning Your Business to Find Ideal Clients (Video Blog)”
Tips That Really Work to Help You Achieve Your Goals This Coming Year
A new year is closing fast and a new one is about to begin.
What did you accomplish in your business this year? What did you not? How do you want the coming year to be better?
Rather than making the typical New Year's Resolutions (which I don't recommend, as stated in my blog here), below are a few ideas–and a special offering–for ending the year on a positive note and starting the year off with the right attitude and resources to truly make this next year a breakout year.
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7 Hot Tips to Get Clients in December
It’s December. Time for the dreaded holiday lull! Or is it?
Unless you’re a retailer, the commercialism of the season can divert funds from your service-based business, which can’t usually be purchased to give as a gift (unless you can do gift certificates, but that’s a much lower price point). People also tend to allocate their “spare time” to shopping, cooking, decorating, parties, and travel.
But your business can’t take a holiday. If you need to drum up more business for the month, how can you possibly “compete” for peoples’ time and wallets amongst those additional distractions?
Here are 7 tips that have worked well for me and for colleagues who are in coaching, holistic & other service-based businesses:
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