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Tanja GardnerWhy Your Web Page Needs to be Easy to Read to Be Effective (Creating "Skimmable" Web Pages)
Tanja Gardner, Guest Blog

Why are some web pages so much easier to read than others?

Ever noticed how some webpages are easy to read at a glance, where others just… aren’t? Gorgeously creative, decorative websites may provide a visual feast for your visitors – and they may reflect your brand and personality perfectly. But if they’re too hard to read, they probably don’t get your message across effectively.

Here are three signs your web page isn’t as effective as you’d like it to be:

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