Marketing on a Budget
As I mentioned in my post last week about the importance of attaining business-building skills, you MUST seek out relevant/missing information and resources that will be necessary in growing your business. Since marketing is about getting people to BE AWARE of your product/service, WANT it, and BE WILLING TO PAY for it, it is crucial that you find and implement effective marketing tactics.
Now, unless or until you have the funds to afford to hire someone ELSE to do your marketing, you're going to have to learn to do it and implement it yourself. And, you must be spending an average of at least 3 hours a day on marketing tasks. So, what exactly should you spend that time on, and how can you do it thriftily yet effectively?