Q&A–How Do I Choose a Good Niche Market?
When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:
How do I choose a niche market that will be right for me?
If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).
Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)
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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:
Branding: How To Uniquely Position Your Business and Attract Your Ideal Clients Like Crazy with Cathy Wilke
Tired of feeling like your business is just another version of everything that’s already out there?
Having trouble coming up with products and services that people want to buy?
Confused about buzz words such as “branding,” “positioning,” and “niche”?
Then take time to watch this short interview with Cathy from freedomandfulfillment.com. It promises to be really eye-opening and profitable.
Cathy talks about how to hone in on what’s special and different about you to create a marketing message that will help your business stand out in the crowd. Continue reading “Branding: Positioning Your Business to Find Ideal Clients (Video Blog)”
Could This Simple Shift Get You More Business AND Better Client Results?
Today I’d like to share with you one strategic shift in your service-based business that will simplify your marketing, allow you to charge higher fees AND get better results for your clients. This is a tip I expanded upon in one of the bonus videos that was included in my Get Clients NOW & Forever teleseries pre-event preparation.
Before I share the strategy shift, let me ask you a question:
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If You're Stuck With Who, Go Back to What — 7 Thoughts on Nicheing from the Inside Out
Ted Hargrave, Guest Blog
Nicheing can be hard. And sometimes people can just feel so stuck in the process.
So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT.
I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured here). Besides introducing me to The Middle Finger Project (swoon!) we also had a really in depth conversation about this whole notion of niching by being more authentic so that your ideal clients can really feel if working with you is a fit, if they resonate with you.
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Can You Catch 3 Bunnies?
Guest Blog, David Neagle
Today's blog post is again from one of my favorite mentors, David Neagle, from his portal “The Neagle Code: Directions for Life.” This question comes from Matt Brainern.
I have a full-time job, have a desire to grow my home-based internet marketing business, and even work a part-time job teaching guitar lessons. Do you feel it is possible to desire multiple things at once, or do we only have so much energy to give and should we focus it to maximize desired results?
Continue reading “Can You Catch 3 Bunnies?–Guest Blog”