Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek
If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.
But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Continue reading “[MMM Coach] Writing Copy from Love vs. Fear (Video)”