Valentine's Day is not just for "lovers." It can also serve as a reminder or prompt to let those we care about know it. Including your customers.
And as a business owner, it's important to let your customers–and even the prospects you would like to become your customers–feel your appreciation, connection, and desire to be of service to them.
There are 3 simple ways to do that. Some can be tied into revenue-building, but also think of ways to give without necessarily looking for a "get" in return. Although likely, you will experience some sense of return just from the act of giving.