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What Being a Good Friend Can Teach You About Social Media
Lena West, Influence Expansion

 

I once had an email exchange with a colleague about how friendships are similar to the relationships we have with clients. At some point, of course, I began to draw parallels between friendship and social media engagement.

 

We always hear about strong communication being a necessity in friendships to avoid misunderstandings, but what about when it comes to social media relationships? Most people wouldn’t think that interactions with their buddies have anything to do with their professional social media relationships, but they do.

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Lena West The Secret to Getting Real Results from Social Media
Guest Blogger — Lena West, Influence Expansion

  What’s the secret to getting a big return on your social media marketing plan? Focus on your investment.
Recently, I spoke at a conference on a panel titled, “How to Measure Social Media ROI.” One of the things I noticed, both at this conference and in my career, is that everyone is fixated on the return part of the ROI equation, but nobody wants to talk about the investment. When it comes to collecting the return, we’re ready to roll out the red carpet, but what about the investment that makes the return possible? What are you willing to invest to get the return you say you want?

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