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Tips to Effectively Present Your Business Off-Stage
Guest Blogger, Lizabeth Phelps

Last week, I wrote about the leadership tool of energy: that the attitudes and feelings (i.e. energy) that you project as an audience leader are contagious—whatever you’re feeling, they’ll feel.

Early on, participants of my public speaking training “got” that instantly, but then hit a major wall when they went on to work in a larger capacity with me. They soon found out that this tenent was as relevant off-stage, as it was on-stage in how they presented the value of their services to their customers. The energy that they exhibited on-stage when they spoke about their expertise collapsed as soon as I asked them to tell me what their business was, who it served, what it offered, and how it was different from everyone else.

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