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Do You Have the Right Attitude About Networking?

Networking with other business owners and sales profesionals is a great way to promote your business and get referrals, and is one of the things I recommend to clients to add to their "marketing mix."

One of the networking groups I've been involved with for a couple of years recently changed its member attendance requirements to request more regular attendance in order to stay on the member roster and maintain the member privileges. A couple of members who have been absent a lot in the past few months expressed disappointment in the change in rules and said they would have to resign because they couldn't attend at least twice a month.

Here is my reply to them, which is a good lesson for you, my readers, about the purpose, process and advantages of networking:

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