Must-Have Marketing Mix Elements: Speaking
In a previous blog, I wrote about the importance of having a marketing mix and determining your top 3 effective marketing tactics to focus on. I've already covered one of them–networking. This post will cover another prime tactic to grow your business, which is through speaking.
The great thing about speaking as a marketing tactic is that it not only allows you to get in front of people to have the opportunity to generate leads but also gives you the opportunity to build your credibility and be seen as an "expert" in your field or topic. Yet so many entrepreneurs and business owners do not take advantage of this powerful tactic due to lack of knowledge or lack of confidence.