7 Hot Tips to Get Clients in December
It’s December. Time for the dreaded holiday lull! Or is it?
Unless you’re a retailer, the commercialism of the season can divert funds from your service-based business, which can’t usually be purchased to give as a gift (unless you can do gift certificates, but that’s a much lower price point). People also tend to allocate their “spare time” to shopping, cooking, decorating, parties, and travel.
But your business can’t take a holiday. If you need to drum up more business for the month, how can you possibly “compete” for peoples’ time and wallets amongst those additional distractions?
Here are 7 tips that have worked well for me and for colleagues who are in coaching, holistic & other service-based businesses:
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7 Tips to More Business During a Holiday Lull
For some businesses, the holidays can be a time of experiencing a surge in customers and income. There's not much you have to do to market your services or products–people just flock to you.
But for many businesses, this can be a time where people divert their money elsewhere (like to the businesses described above!)
For many years, December used to be my worst income month. I got to believe that's just that way it was, and would always be because "people just aren't spending money on themselves for self-improvement during the holidays" or "no one wants to work on losing weight or quitting smoking at the end of the year–they'll wait until the new year."
But one of my business coaches helped me to change this belief, and since then, December has become a high-income month for me. So today I'm sharing some practical and mindset tips that worked for me to improve my business during December and can work for you, too.
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