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What I Learned from a Gym Locker About Expectations

When I go to the gym, I stop in the locker room to put my extra things in a locker. I noticed one day that I had a habit of hesitantly opening each locker to see if it was free.

Sometimes I would find a free one first off and sometimes I would have to open several to find one empty. But it was that sense of hesitancy that I suddenly realized one day was always there. [Read more…]

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8 Great Ways to Finish the Year Strong

The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.

But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).

Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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4 Ways to Find More Ideal Clients

If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”

 

Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).

 

If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).

 

[Read more…]

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fork in roadQ&A–How Do I Choose a Good Niche Market?

When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:

How do I choose a niche market that will be right for me?

If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).

Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)

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hourglassHOW TO NOT WASTE TIME ON BAD PROSPECTS
(YET STILL BE OF SERVICE)

This topic came up in my local Women's Money MasterMind meeting today. I did some coaching around it for the ladies and thought it would be relevant to you, too.

 

Have you ever felt like you waste a lot of your precious/valuable time on "free consultations" with prospects who just weren't a good fit or didn't have the means/urgency to pay you to help them? How can you "weed them out" without feeling unkind or judgmental.

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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is launching March 25th:

How to Turn On Your Business by Turning Up Your Sexual Energy Centers with Melinda Bernstein

Imagine being in a meeting or the boardroom with your potential or existing client and (on the inside) feel like you’re in the bedroom with your beau or babe without anyone knowing AND stay focused while getting positive results for your business!

Believe it or not, one key to alleviating financial frustration is to turn on your sexual energy centers. [Read more…]

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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Branding: How To Uniquely Position Your Business and Attract Your Ideal Clients Like Crazy with Cathy Wilke

Tired of feeling like your business is just another version of everything that’s already out there?

Having trouble coming up with products and services that people want to buy?

Confused about buzz words such as “branding,” “positioning,” and “niche”? 

Then take time to watch this short interview with Cathy from freedomandfulfillment.com. It promises to be really eye-opening and profitable.

Cathy talks about how to hone in on what’s special and different about you to create a marketing message that will help your business stand out in the crowd.  [Read more…]

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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is ready to watch:

Networking That Works: Discover the Secrets to Finding Networking Events That Get You Ideal Clients with MaryJane Boholst

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check markRecommended Resources for Your Business (or Life in General)

I come across a lot of great resources that assist me in running my business and my life by helping me organize, simplify or automate what I need or want to do.

I share these from time to time as I discover ones that I think would be really great for you, too.

If you use and like something I shared with you here, please leave a comment so others are encouraged to try it, too. And if you have something you use and love that you would like to share, please add that in the comment section. Here are my picks for this month:

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woman screamingBoo!  5 Common Ways You May Be Scaring Your Potential Clients Away 

It's Halloween! This is the time of year when many people delight in scaring people or being scared. But this isn't what you want to do with your potential clients!

You want to be attracting ideal prospects to you, not causing them to run away (or worse yet–warning others to stay away from you). But you might be unwittingly doing just that! Here are some common ways that you may be scaring off people who could be ideal clients:
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