Can You Relate?
Guest Blogger, Kim Finley
One of the things my small business clients will hear me say over and over is, “People don’t buy from companies; they buy from people they like.” I find myself saying it so often, I believe, because I have a product-driven business. We build and sell websites and other forms of internet marketing…so people assume we must always sell on the merits of our products, service, etc.
I am not saying that does not matter; you have to have a solid foundation if you are going to be successful in business at all. But if the explosion of social media into the world of marketing, family, relationships, and business has shown us anything, it has demonstrated that you cannot take the relationship out of the business process.