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What I Learned from a Gym Locker About Expectations

When I go to the gym, I stop in the locker room to put my extra things in a locker. I noticed one day that I had a habit of hesitantly opening each locker to see if it was free.

Sometimes I would find a free one first off and sometimes I would have to open several to find one empty. But it was that sense of hesitancy that I suddenly realized one day was always there. [Read more…]

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8 Great Ways to Finish the Year Strong

The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.

But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).

Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek

If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.

But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. [Read more…]

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Q&A–How Can I Look Professional If I Don’t Have a Website?

A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.

“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”

She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.

 

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4 Ways to Find More Ideal Clients

If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”

 

Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).

 

If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).

 

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fork in roadQ&A–How Do I Choose a Good Niche Market?

When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:

How do I choose a niche market that will be right for me?

If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).

Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)

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mouth taped shutSIX THINGS SUCCESSFUL BUSINESS OWNERS NEVER SAY

The words you say can be very powerful in terms of how people respond to you or your message, and also very telling of your character and attitude. You will speak what you believe and how you think. People who are success-minded use different language and phrases than people who are not achieving their goals. Here are 6 phrases you will not likely hear from successful business owners. Do YOU use any of them?

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hourglassHOW TO NOT WASTE TIME ON BAD PROSPECTS
(YET STILL BE OF SERVICE)

This topic came up in my local Women's Money MasterMind meeting today. I did some coaching around it for the ladies and thought it would be relevant to you, too.

 

Have you ever felt like you waste a lot of your precious/valuable time on "free consultations" with prospects who just weren't a good fit or didn't have the means/urgency to pay you to help them? How can you "weed them out" without feeling unkind or judgmental.

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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

The 3-Key Master Blueprint for Consistent Client Attraction with Lisa Smith

As a conscious business owner, focusing on a balance between the three areas of Marketing, Mindset & Manifesting are key to my success in business and what my clients benefit from learning and applying. Missing any one of these elements can diminish the effectiveness of your soul-based business (your clients’ results, your profit margin, and your ability to enjoy being a conscious business owner).  [Read more…]

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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Branding: How To Uniquely Position Your Business and Attract Your Ideal Clients Like Crazy with Cathy Wilke

Tired of feeling like your business is just another version of everything that’s already out there?

Having trouble coming up with products and services that people want to buy?

Confused about buzz words such as “branding,” “positioning,” and “niche”? 

Then take time to watch this short interview with Cathy from freedomandfulfillment.com. It promises to be really eye-opening and profitable.

Cathy talks about how to hone in on what’s special and different about you to create a marketing message that will help your business stand out in the crowd.  [Read more…]