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What I Learned from a Gym Locker About Expectations

When I go to the gym, I stop in the locker room to put my extra things in a locker. I noticed one day that I had a habit of hesitantly opening each locker to see if it was free.

Sometimes I would find a free one first off and sometimes I would have to open several to find one empty. But it was that sense of hesitancy that I suddenly realized one day was always there. [Read more…]

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8 Great Ways to Finish the Year Strong

The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.

But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).

Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek

If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.

But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. [Read more…]

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Q&A–How Can I Look Professional If I Don’t Have a Website?

A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.

“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”

She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.

 

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mirroring-stuart smalleyHow to Get Someone to Like & Trust You

You might have heard this before: “People do business with who they know, like & trust.” Whether it’s a company and its reputation, or a person and their reputation or personality, building the “know, like & trust factor” is crucial if you want to gain customers or collaborators (others who assist you in reaching your goals).

NeuroLinguistic Programming (NLP) is one of the modalities I am trained in that teaches ways to gain rapport with someone. This method uses what we have learned about how the mind processes and responds to information. And a technique to get someone to like and trust you is called “matching” or “mirroring.” By using this technique, you can gain rapport with someone within a few minutes.

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4 Ways to Find More Ideal Clients

If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”

 

Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).

 

If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).

 

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abundance2THE TIME-TESTED, ALWAYS-HAS-BEEN/ALWAYS-WILL-BE SIMPLE SECRET TO SUCCESS

There is no lack of noise out there (books, blogs, newsletters, videos, internet, social media, teleseminars/webinars/ telesummits) touting the latest and greatest ways to achieve our goals (or that refer back to “old fashioned” or tried-and-true methods). 

Yet ALL of them (unless they refer to the principle I teach here) are still either biased to one technique/tool/methodology, over-complicated, or bandwagon/flash-in-the-pan ideas. What I am presenting here is the bare-bones, stripped down, undeniable, fact-not-opinion TRUTH (few things can really be called that) about what ANY one, ANY time, in ANY situation, past/present/future needs to succeed in ANY endeavor.

What is this Simple Secret to Success?

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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is
ready to watch:

Writing for Profitability—How Ignoring Content Marketing Is Hurting Your Business with Christine Whitmarsh

Special Free Report Offer: "How to Write Your Own Brand Bank"

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hourglassHOW TO NOT WASTE TIME ON BAD PROSPECTS
(YET STILL BE OF SERVICE)

This topic came up in my local Women's Money MasterMind meeting today. I did some coaching around it for the ladies and thought it would be relevant to you, too.

 

Have you ever felt like you waste a lot of your precious/valuable time on "free consultations" with prospects who just weren't a good fit or didn't have the means/urgency to pay you to help them? How can you "weed them out" without feeling unkind or judgmental.

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beauty in simplicity croppedSOMETIMES LESS IS MORE

When you're running a business, it's vital that you review your numbers (profit & loss statement/balance sheet) on a regular (at least quarterly) basis to see if you're on track with your goals and make adjustments before you get too far afield.

It's equally vital that you review your EFFORTS on a regular basis as well. That means things like …

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