Recommended Resources for Your Business (or Life in General)
I come across a lot of great resources that assist me in running my business and my life by helping me organize, simplify or automate what I need or want to do.
I share these from time to time as I discover ones that I think would be really great for you, too.
If you use and like something I shared with you here, please leave a comment so others are encouraged to try it, too. And if you have something you use and love that you would like to share, please add that in the comment section. Here are my picks for this month:
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8 Great Ways to Finish the Year Strong
The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.
But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).
Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:
Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek
If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.
But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Continue reading “[MMM Coach] Writing Copy from Love vs. Fear (Video)”
Q&A–How Can I Look Professional If I Don’t Have a Website?
A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.
“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”
She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.
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How to Get Someone to Like & Trust You
You might have heard this before: “People do business with who they know, like & trust.” Whether it’s a company and its reputation, or a person and their reputation or personality, building the “know, like & trust factor” is crucial if you want to gain customers or collaborators (others who assist you in reaching your goals).
NeuroLinguistic Programming (NLP) is one of the modalities I am trained in that teaches ways to gain rapport with someone. This method uses what we have learned about how the mind processes and responds to information. And a technique to get someone to like and trust you is called “matching” or “mirroring.” By using this technique, you can gain rapport with someone within a few minutes.
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4 Ways to Find More Ideal Clients
If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”
Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).
If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).
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Q&A–How Do I Choose a Good Niche Market?
When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:
How do I choose a niche market that will be right for me?
If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).
Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)
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THE TIME-TESTED, ALWAYS-HAS-BEEN/ALWAYS-WILL-BE SIMPLE SECRET TO SUCCESS
There is no lack of noise out there (books, blogs, newsletters, videos, internet, social media, teleseminars/webinars/ telesummits) touting the latest and greatest ways to achieve our goals (or that refer back to “old fashioned” or tried-and-true methods).
Yet ALL of them (unless they refer to the principle I teach here) are still either biased to one technique/tool/methodology, over-complicated, or bandwagon/flash-in-the-pan ideas. What I am presenting here is the bare-bones, stripped down, undeniable, fact-not-opinion TRUTH (few things can really be called that) about what ANY one, ANY time, in ANY situation, past/present/future needs to succeed in ANY endeavor.
What is this Simple Secret to Success?
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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is
ready to watch:
Writing for Profitability—How Ignoring Content Marketing Is Hurting Your Business with Christine Whitmarsh
Special Free Report Offer: "How to Write Your Own Brand Bank"
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SIX THINGS SUCCESSFUL BUSINESS OWNERS NEVER SAY
The words you say can be very powerful in terms of how people respond to you or your message, and also very telling of your character and attitude. You will speak what you believe and how you think. People who are success-minded use different language and phrases than people who are not achieving their goals. Here are 6 phrases you will not likely hear from successful business owners. Do YOU use any of them?
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