Getting Strategic with Your Speaking!
Guest Blogger, Lizabeth Phelps
In my first post two weeks ago, I wrote that your power as a public speaker lies in your energy because your energy is contagious.
Last week, I shared how most of my students come to understand that, but when they get off-stage and have to articulate the value of their business, their energy collapses. The key to powerfully describing what you do comes first in knowing whom you serve and then in knowing your “Business Thesis” or contention about what they must do to succeed. And I explained how your entire business rests on this thesis.
Today, I’m going to explain that—because it circles back to what you should be speaking about.