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The Biggest Score Yet for Energy Psychology’s Validation!
(Guest Blog, Robert Schwarz, PsyD, DCEP)

Woohoo! Big news!! One method of Energy Psychology (TFT) has now been accepted as an evidence-based treatment for things like Trauma and Stressor-Related Disorders and Symptoms, Self-Regulation, and Personal Resilience/Self-Concept.

This means the field of Energy Psychology is finally moving off the “woowoo” list and onto the scientifically validated list.

Why you should care about this:

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check markRecommended Resources for Your Business (or Life in General)

I come across a lot of great resources that assist me in running my business and my life by helping me organize, simplify or automate what I need or want to do.

I share these from time to time as I discover ones that I think would be really great for you, too.

If you use and like something I shared with you here, please leave a comment so others are encouraged to try it, too. And if you have something you use and love that you would like to share, please add that in the comment section. Here are my picks for this month:

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The Lefkoe Occurring Process for Dissolving Stress & Negative Emotions

What is the main reason for all (emotional) human suffering?

>>The meaning we give to inherently meaningless events<<

As humans, we have this need to assign MEANING to everything that happens. And with that meaning comes the categorization of things as “positive” or “negative” for us or others. Subsequently, with that categorization, comes emotional response. Things categorized as “negative” elicit negative emotional energy, and vice versa. And negative emotional energy leads to suffering (in many forms, either with the emotion itself or with the destructive behaviors it leads to).

Read the rest of this post to learn a simple 5-step process to quickly turn any negative emotion neutral or even to something positive.

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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek

If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.

But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. [Read more…]

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Q&A–How Can I Look Professional If I Don’t Have a Website?

A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.

“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”

She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.

 

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4 Ways to Find More Ideal Clients

If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”

 

Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).

 

If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).

 

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fork in roadQ&A–How Do I Choose a Good Niche Market?

When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:

How do I choose a niche market that will be right for me?

If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).

Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)

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Hypnosis - word cloud illustrationWhy is Hypnosis Good for Business?

I often get raised eyebrows at networking or business meetings when I share that I am a mindset coach for business owners, and that I use neuroscience techniques such as hypnosis to help people change their unproductive behaviors and achieve their goals more quickly, easily & permanently. 

For those who show curiosity and ask to know more about why and how I use hypnosis, and if or how it could help them with THEIR business, I share the following explanation:

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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is
ready to watch:

Writing for Profitability—How Ignoring Content Marketing Is Hurting Your Business with Christine Whitmarsh

Special Free Report Offer: "How to Write Your Own Brand Bank"

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images2 QUESTIONS TO CLEAR YOUR MONEY PATHWAY AND EXPERIENCE MORE EASE & SUCCESS WITH MONEY

Is money beating a path to your door? Or has it seemed to have taken a detour?

If you don't have a clear pathway for money to come to you, you are not set up for financial success.
There are many practical, mindset and spiritual principles for removing money blocks and becoming a better money receiver/retainer.

Whether you have had issues with money your whole life or if, like me, your money challenges started when you began your business, becoming very clear on how you are aware of money in your life is a key element to having a better experience with it.

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