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fork in roadQ&A–How Do I Choose a Good Niche Market?

When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:

How do I choose a niche market that will be right for me?

If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).

Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)

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If You're Stuck With Who, Go Back to What — 7 Thoughts on Nicheing from the Inside Out
Ted Hargrave, Guest Blog

Nicheing can be hard. And sometimes people can just feel so stuck in the process.

So here’s my thought of the day: If you’re totally stumped on the WHO go back to the WHAT.

I just had a kick ass conversation with my friend and colleague Rebecca Tracey of The Uncaged Life (the beauty pictured here). Besides introducing me to The Middle Finger Project (swoon!) we also had a really in depth conversation about this whole notion of niching by being more authentic so that your ideal clients can really feel if working with you is a fit, if they resonate with you.

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