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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is ready to watch:

Networking That Works: Discover the Secrets to Finding Networking Events That Get You Ideal Clients with MaryJane Boholst

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Must-Have Marketing Mix Elements: Networking

Previously, I wrote about the importance of having a marketing mix and determining your top 3 effective marketing tactics to focus on. Today I want to expand on one of my favorites–networking.

First, it's important to really understand what business networking is. A good definition would be "the process or practice of building up or maintaining informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities."

I believe the key idea here is "building/maintaining relationships." Yet this is where so many people go wrong with networking–they go into it first with the attitude of "getting."

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Do You Have the Right Attitude About Networking?

Networking with other business owners and sales profesionals is a great way to promote your business and get referrals, and is one of the things I recommend to clients to add to their "marketing mix."

One of the networking groups I've been involved with for a couple of years recently changed its member attendance requirements to request more regular attendance in order to stay on the member roster and maintain the member privileges. A couple of members who have been absent a lot in the past few months expressed disappointment in the change in rules and said they would have to resign because they couldn't attend at least twice a month.

Here is my reply to them, which is a good lesson for you, my readers, about the purpose, process and advantages of networking:

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