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The Biggest Score Yet for Energy Psychology’s Validation!
(Guest Blog, Robert Schwarz, PsyD, DCEP)

Woohoo! Big news!! One method of Energy Psychology (TFT) has now been accepted as an evidence-based treatment for things like Trauma and Stressor-Related Disorders and Symptoms, Self-Regulation, and Personal Resilience/Self-Concept.

This means the field of Energy Psychology is finally moving off the “woowoo” list and onto the scientifically validated list.

Why you should care about this:

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check markRecommended Resources for Your Business (or Life in General)

I come across a lot of great resources that assist me in running my business and my life by helping me organize, simplify or automate what I need or want to do.

I share these from time to time as I discover ones that I think would be really great for you, too.

If you use and like something I shared with you here, please leave a comment so others are encouraged to try it, too. And if you have something you use and love that you would like to share, please add that in the comment section. Here are my picks for this month:

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The Lefkoe Occurring Process for Dissolving Stress & Negative Emotions

What is the main reason for all (emotional) human suffering?

>>The meaning we give to inherently meaningless events<<

As humans, we have this need to assign MEANING to everything that happens. And with that meaning comes the categorization of things as “positive” or “negative” for us or others. Subsequently, with that categorization, comes emotional response. Things categorized as “negative” elicit negative emotional energy, and vice versa. And negative emotional energy leads to suffering (in many forms, either with the emotion itself or with the destructive behaviors it leads to).

Read the rest of this post to learn a simple 5-step process to quickly turn any negative emotion neutral or even to something positive.

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8 Great Ways to Finish the Year Strong

The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.

But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).

Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek

If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.

But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. [Read more…]

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Q&A–How Can I Look Professional If I Don’t Have a Website?

A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.

“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”

She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.

 

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mirroring-stuart smalleyHow to Get Someone to Like & Trust You

You might have heard this before: “People do business with who they know, like & trust.” Whether it’s a company and its reputation, or a person and their reputation or personality, building the “know, like & trust factor” is crucial if you want to gain customers or collaborators (others who assist you in reaching your goals).

NeuroLinguistic Programming (NLP) is one of the modalities I am trained in that teaches ways to gain rapport with someone. This method uses what we have learned about how the mind processes and responds to information. And a technique to get someone to like and trust you is called “matching” or “mirroring.” By using this technique, you can gain rapport with someone within a few minutes.

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4 Ways to Find More Ideal Clients

If you are a coach or healer, you are likely often working yourself out of clients because they are dealing with short-term specific goals/challenges, which you help them resolve in a few sessions or a few months and then they’re “done.”

 

Although there are sometimes ways you can continue to offer services or products to them for the same or other issues, there are times when they truly don’t need anything else. Then it’s time to find another client to take their place (and the income you were receiving from them).

 

If your client turnover is frequent, here are a few simple tips to help you find more just like them (especially the ones you loved working with).

 

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Is Your “Money Thermostat” Set Too Low?

Have you hit an income ceiling in your business (or job) that you just can’t get past?

* Do you find it hard to raise your rates yet are barely getting by with what you do charge?

* Do you have a hard time holding on to money, especially when you finally get to a certain amount?

* Do you feel like you have to “work harder/more” to make more money?

These are all signs that you have a “stuck” money setpoint. And until you raise your money thermostat, you will continue to experience this barrier to earning–and keeping–more of those dollars. 

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fork in roadQ&A–How Do I Choose a Good Niche Market?

When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:

How do I choose a niche market that will be right for me?

If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).

Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)

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