When you're running a business, it's vital that you review your numbers (profit & loss statement/balance sheet) on a regular (at least quarterly) basis to see if you're on track with your goals and make adjustments before you get too far afield.
It's equally vital that you review your EFFORTS on a regular basis as well. That means things like …
your marketing, your offerings, and your administrative tasks. How much time and effort you put into such things should match or increase the impact from that.
Sometimes the impact is more long-range and won't be seen immediately, but you anticipate that it eventually will. These are some of your foundational pieces or leveraging pieces. Sometimes there is a more immediate and measurable impact, which can free up your time or increase your income.
Excess confuses and overwhelms us. Simplicity leads to clarity.
There's a simplicity litmus test I learned in one of my writing classes in college: Could a 5-year-old understand/explain it? If not, it could be a good idea to simplify it to a 5-year-old level.
I could write more about this, but that would contradict my message. So, instead I'll leave you with a task/challenge.
CALL TO ACTION/CHALLENGE:
Look at everything about your business and do some "house cleaning."
What can you simplify in a way that would positively impact you, your clients or potential clients, and/or your bottom line? What changes could save you/them time, energy, effort, money? Start with this list:
- Your message (tag line, brand, who you serve/how)
- Your marketing (website, business cards, brochures/other collateral, newsletter/blog/other communication instruments, referral system)
- Your networking (frequency, audience, activity when there, follow-up)
- Your offerings (services, products)
- Your administrative functions (lead capture/followup, other tracking systems, email, phone system, paperwork such as contracts, questionnaires, etc.)
If you're like me, you'll find a lot that has become too complicated or ineffective. Start paring away.
One caution: Make sure if it is likely to be noticed by or impact your audience/clients that you warn them first and explain the benefit to them so they don't get confused (or even angry) if you change the "rules." Even good change can meet with resistance!
Do you need help with simplifying your business to make it more? Schedule a complimentary Strategy Session with me to identify what tactics you are missing in the three keys of creating a successful business–Marketing, Mindset and Manifesting–and IMMEDIATE steps to take so you can get more clients and make a difference in more lives!
Your partner in success,
Marketing, Mindset & Manifesting Coach