Must-Have Marketing Mix Elements: Website or Blog
In a previous blog, I wrote about the importance of having a marketing mix and determining your top 3 effective marketing tactics to focus on. So far I've covered two of them–speaking & networking. This post discusses a bit about the third main tactic, which is a website (or blog).
Although there is so much to cover in regard to having a website or blog, I'll just be covering the basics today of having an online "dock" for people to connect with you. Not having this as part of your marketing mix will limit your reach and leave a LOT of money on the table for others to take.
There's no denying that the internet has changed the face of not only marketing, but our entire world and the way that people communicate. The ability to connect to strangers half-way around the globe, offer products or services to them, and get instant (or near-instant) payment in your currency has never been greater. Combine these elements together and you can see the advantage of having an online presence.
The overwhelming majority of people now report going to the internet to research products and services they are interested in. If you're not finding ways to help people find your product or service through an internet search, you're missing opportunities to connect and turn those searchers into customers (or referral partners).
Having a website or blog is like having a "dock" or "home" that people can find, visit, get to know you, contact you, get valuable information from you, interact with you, and share their information with you. Since not everyone is ready to buy–or buy with you–when they first find you, creating some way for them to stay in touch with you (or you with them) is vital.
Here are some things to consider when having a website (a site with fairly static–unchanging–information) or blog (like a website but is interactive with regular "journal entries" you post to share information and have people comment or share with others):
1. Make it visually appealing and easily navigatable or people won't stay long or come back.
2. Have a headline or some way to immediately grab your ideal customers' attention and draw them in for more.
3. Have your name, picture, and contact information (phone #, email address, skype name, social media links, etc.).
4. Have a way to capture THEIR information (at the very least their name and emaill address). Then you will have a way to continue to contact them to stay on their "radar" and gradually market to them until they are ready to buy (or show them that what you have to offer is so valuable they really want it and are willing to pay for it.
5. Have a call to action–something you want them to do that will turn them into a client/customer (like buy your product or schedule to use your service) or someone you can continute to promote to on lne or off (offer a desirable "freebie" to entice them to give you their email and/or snail mail address.
6. Create something that gives them a reason to come back, like updated information they would find useful or things they can do on your site that are interactive.
7. Make it easy for them to refer your site to others (like "forward" or Facebook "Like" or Twitter/bookmarking "share" buttons); sometimes just asking/telling people to share your site url or a link to your site will get them to do it.
Getting as many people as possible to connect to you online and stay in touch with you will exponentially increase your pool of potential clients and therefore, profits, even beyond what you're able to do with in-person or local marketing tactics.
Not sure how to integrate these valuable ideas into your business to get ideal clients and make more money with less effort and more fun? Schedule a complimentary MMM Strategy Session with me to identify which of the three keys of creating a successful business you are missing–Marketing, Mindset or Manifesting principles–and IMMEDIATE steps to take so you can get more clients and make a difference in more lives!
Your partner in success,
Marketing, Mindset & Manifesting Coach