2017 Biz Goals & Marketing Planning LOCKDOWN
• Are you a business owner, sales professional, entrepreneur, or independent
• Do you want to increase your client base and income in 2017?
• Is your 2017 business calendar still looking kind of bare? Or non-existent?
• Would you like some quiet time, structure, guidance, resources, accountability & group brainstorming to help you map out ideas and activities for growing your business in the coming year?
If you answered a big “YES!’ to several of these questions, then this LOCKDOWN is just what you need!
It’s time to roll up your sleeves and lock yourself in a room for some focused brainstorming and quiet time to put some specific marketing activities on the calendar for each week/month/quarter of 2017.
“At first I thought I should have had more coaching and less time to work on my personal things, but then I found that the time to work on my things was invaluable, as I rarely set time apart to do that.” 2015/2016 participant
It may sound like a confusing, daunting or impossible task, but with a little help from me and other dedicated, driven & resourceful business owners, you can walk away with a good plan and actionable activities on your calendar that you can get excited about implementing!
For business owners, a new year means new opportunities to make this year better than last in terms of impact, client base/influence, and income.
A VITAL component to making that happen is a year-end review/assessment (What “rocked” and what “sucked”) and strategic planning for activities and improvements for the next 12 months.
“Most people don’t plan to fail; they fail to plan.”
Don’t go into 2017 without a plan (big picture) and detailed activities and timelines for accomplishing them. That means coming up with ideas and putting them on a calendar (including the dates of the activities that will be required to pull it off).
My intention for this LOCKDOWN is to give you the time and help necessary to develop some sound marketing ideas and assign them to specific or projected dates so you leave with a good blueprint to follow for the coming year.
“This made me realize you have to schedule time for the marketing just like you do for your work hours.” 2014/2016 participant
No matter what kind of business you have (home-based, brick & mortar, product and/or service, network marketing, outside sales, or your own company), this I GUARANTEE this kind of strategic planning and calendaring will make a huge difference in assuring 2017 is more efficient, less stressful, more predictable, and more successful than you could ever imagine!
I participate in a similar event every year to get mine done and I’m so excited for what I have planned! Now I want to help you do it by locking you in a room for 5 hours to GET IT DONE!
Date: Friday, December 16, 2016
Time: 9:00AM to 2:00PM (5 hours, with a working BYOB lunch)
Location: Virginia Beach location; will be emailed to you once you register
REGISTRATION: There will be a 12-person limit again* (see below), so register early. Early Bird investment is an unbelievably low $55 for past participants and
$65 for first-time participants; $75 for everyone after 12/9/16.
You can also purchase an add-on coaching option–a private coaching hour with me either BEFORE the Lockdown to help you develop your 2017 goals, or AFTER the Lockdown to refine what you came up with or help you with blocks to implementation, including mindset blocks.
Purchase by 12/9/15 for $150 or after for $175 (I don’t EVER offer private business coaching with me by the hour unless you’ve worked with me before, but if I did, my average rate would be $250/hr., so this is a rare offering and a discounted rate). Note: This offer goes away at midnight 12/31/16.
Goals of the LOCKDOWN:
- Review the successes and lessons of 2016 as a jumping-off point for planning 2017
- Develop BOLD business goals to expand your influence, impact, and income
- Learn the various avenues to promote your product or service
- Develop ideas & plans for marketing and promotion (on your own and through group brainstorming)
- Uncover Joint Venture or Referral Partners to help you grow your business (last year, one participant gained a new client!)
- Set dates for important/recurring/annual activities
- Reverse engineer your activities (start from the end and work backwards) to assure timely and effective implementation
“Thanks to what I learned in the LOCKDOWN, my partner and I began thinking in terms of short- and long-term profit goals to hit for our business. Not only did we hit them for the year–we surpassed them!” 2014/2016 participant
What the LOCKDOWN Will Look Like:
9:00-9:30 WE’LL START OFF with Group Sharing—Each person will share a brief (1 MINUTE) intro. of themselves and their business, along with their Top 3 Goals to achieve during the Lockdown (prep worksheets will be provided upon registration to complete before the Lockdown so you’ll have some targeted goals right from the start) .
9:30-10:30 NEXT, there will be about 45-60 minutes of instruction/guidance by yours truly about targeted and strategic marketing, how to plan a year of activities, and ideas/examples of calendaring and project-management systems.
10:30-12:00 THEN, everyone will have about 90 minutes to jot down their ideas, start assigning projects and activities to each quarter, and mark up their calendar(s) with specific or tentative dates for various activities.
12:00-12:30 WE’LL COME TOGETHER for about 30 minutes to do some group brainstorming on any blocks, ideas, or feedback that people need help with (programs or products to create/promote, marketing activities, timing, resources, catchy titles, etc.). This would be a good time to eat your lunch to keep up your energy.
12:30-1:30 NEXT, you’ll have another hour of silent time to continue filling in your calendar(s) with long-range marketing activities and at least first quarter 2017
1:30-2:00 WE’LL END with a wrap-up by sharing our calendars and what we’re most excited about, along with our first activity to implement in the next week or two, and ways to keep the momentum going into 2017.
Due to the time allocated for brainstorming and sharing our businesses and goals, I am limiting participation to the first 12 paid registrants, so register early. PLUS you will have more time to work with the pre-Lockdown worksheets I will be sending you when you register. It’s crucial that you do this preparation work to get the most out of the limited time we have together (participants who didn’t last year said they REALLY wish they had). There will also be a list of items I suggest you get and bring to the session; you will get details about those when you register.
“I loved all the tools you shared to organize myself (calendar and planning boards). It allowed me to find my own system easy to follow and implement. I think that being organized is a crucial key for my success.” 2014 participant
Investment: $55/$65 “I’m serious and committed” pre-paid fee. Since we’ve only got 12 spots, and the group will best benefit you and each other if all the participants are SERIOUS about showing up and doing the work to grow their business, pre-paid registration is required. Late registration (after December 9th) is $75–if there is still room.
Register using the form below, then return to this page and make your payment with the appropriate PayPal button below the registration form. If you have any problems, please contact me right away at 757-828-7960.
REGULAR REGISTRATION (EVERYONE, AFTER 12/9/15)–$75 Use button below
BONUS COACHING HOUR ($150 by 12/14/15; $175 12/15/15-12/31/15) Use button below;
I’ll call you to discuss your needs and schedule the session