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6 Quick tips and resources to improve your marketing efforts in 2017

Are you guilty of “last-minute marketing” (marketing your business or events spur-of-the-moment, instead of planning and promoting them strategically)? I used to do that all the time. 

Now I have less stress and better results by planning a large portion of my events (successful repeats and new ideas) for the coming year at the end of each year. Here are 6 tips to get you started so YOU can get more business in 2017 and have more fun doing it.

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9-Gamut Technique for Calming Stress and Negative Emotions

Let’s face it. Being a business owner can be stressful–a lot! And often requires stepping out of our comfort zone to try new things, take risks, and put ourselves out there, which naturally initiates a feeling of fear, doubt, and uncertainty. 

These emotions can cause us to procrastinate on taking action, diminish our creative thinking, drain our confident energy when communicating with others, and engage in unproductive habits–all sabotaging our potential to be and achieve our best.

But how do you stop that “emotion train” once it’s “left the station?” It can seem impossible, even if you’re consciously telling yourself to “snap out of it.”

My go-to technique is EFT (emotional freedom techniques) and I’d like to share with you one of its derivatives, the 9-Gamut Technique, in a quick tutorial video.

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When You Can’t Come Up with a Topic for Your Blog or Newsletter

It’s the night before your blog or newsletter is due to go out and your mind is drawing a blank. You can’t think of anything to write. Or what comes to your mind is uninspiring.

What to do? Skip it and hope no one will notice? That might be okay if you have a small list or one with a very low open rate. Or you don’t mind being out of integrity with your commitment to your business and your readers.

But what if you are committed to writing something helpful or making sure your readers know they can count on you, or staying in alignment with your commitments to you business?

Here are a few ideas that have helped me. 

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The Biggest Score Yet for Energy Psychology’s Validation!
(Guest Blog, Robert Schwarz, PsyD, DCEP)

Woohoo! Big news!! One method of Energy Psychology (TFT) has now been accepted as an evidence-based treatment for things like Trauma and Stressor-Related Disorders and Symptoms, Self-Regulation, and Personal Resilience/Self-Concept.

This means the field of Energy Psychology is finally moving off the “woowoo” list and onto the scientifically validated list.

Why you should care about this:

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check markRecommended Resources for Your Business (or Life in General)

I come across a lot of great resources that assist me in running my business and my life by helping me organize, simplify or automate what I need or want to do.

I share these from time to time as I discover ones that I think would be really great for you, too.

If you use and like something I shared with you here, please leave a comment so others are encouraged to try it, too. And if you have something you use and love that you would like to share, please add that in the comment section. Here are my picks for this month:

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mirroring-stuart smalleyHow to Get Someone to Like & Trust You

You might have heard this before: “People do business with who they know, like & trust.” Whether it’s a company and its reputation, or a person and their reputation or personality, building the “know, like & trust factor” is crucial if you want to gain customers or collaborators (others who assist you in reaching your goals).

NeuroLinguistic Programming (NLP) is one of the modalities I am trained in that teaches ways to gain rapport with someone. This method uses what we have learned about how the mind processes and responds to information. And a technique to get someone to like and trust you is called “matching” or “mirroring.” By using this technique, you can gain rapport with someone within a few minutes.

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Hypnosis - word cloud illustrationWhy is Hypnosis Good for Business?

I often get raised eyebrows at networking or business meetings when I share that I am a mindset coach for business owners, and that I use neuroscience techniques such as hypnosis to help people change their unproductive behaviors and achieve their goals more quickly, easily & permanently. 

For those who show curiosity and ask to know more about why and how I use hypnosis, and if or how it could help them with THEIR business, I share the following explanation:

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abundance2THE TIME-TESTED, ALWAYS-HAS-BEEN/ALWAYS-WILL-BE SIMPLE SECRET TO SUCCESS

There is no lack of noise out there (books, blogs, newsletters, videos, internet, social media, teleseminars/webinars/ telesummits) touting the latest and greatest ways to achieve our goals (or that refer back to “old fashioned” or tried-and-true methods). 

Yet ALL of them (unless they refer to the principle I teach here) are still either biased to one technique/tool/methodology, over-complicated, or bandwagon/flash-in-the-pan ideas. What I am presenting here is the bare-bones, stripped down, undeniable, fact-not-opinion TRUTH (few things can really be called that) about what ANY one, ANY time, in ANY situation, past/present/future needs to succeed in ANY endeavor.

What is this Simple Secret to Success?

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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is
ready to watch:

Writing for Profitability—How Ignoring Content Marketing Is Hurting Your Business with Christine Whitmarsh

Special Free Report Offer: "How to Write Your Own Brand Bank"

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abundance2DOES "ABUNDANCE" SEEM ELUSIVE TO YOU? TOOLS & TIPS TO HELP

If your definition of abundance is "having more than just enough" or "a consistent flow of what you need when you need it," but that seems like an elusive goal, I've got some insight and inspiration today to help you (including access to a free movie all about how to create more abundance).

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