One of the biggest mistakes new business owners make — especially those who are struggling — is not investing in the personal development and business know-how to grow their business.
I made this common mistake early on in my business, too. My lack-consciousness and money beliefs kept me from spending money on resources and training that would have helped me progress much faster in growing my business.
If I had known then what I know now, and had more understanding of the power of individualized and structured coaching, I would never have hesitated to take that first leap which changed everything…
When I was first thrown full-time into my business, it seemed that I couldn't afford to spend money on the higher-quality learning programs or coaching I was becoming aware of. So I stayed small by only signing up for free teleseminars, audio recordings, and newsletters or reports.
Yes, they were helpful and gave me pieces of what I needed to learn, but they were incomplete — mostly the "what to do" not so much of the step-by-step "how to do" or the guided hand-holding or accountability that would have gotten me where I needed to go much quicker and with less frustration or trial and error.
Once I began to spend money on programs and coaching, the return on that money became apparent. My income began to increase and the feeling that I was in this alone greatly diminished. And these benefits increased as my investment and level increased — partly because my levels to my coach and mastermind partners increased and partly because my money consciousness was improving as I recognized that the Universe would reward me for my faith and willingness to play bigger.
I used to take pride in saying I was able to run my business without incurring a lot of credit card debt. But I didn't realize that thinking was actually keeping me stuck at the same income level for years!
It wasn't until one of my mentors and coaches explained the difference between spending money (no return) and investing money (greater return) that I got an "aha" and took the leap to use my good credit to invest in a high-level, high-access coaching program. Through the education and guidance I got in that program, I was able to earn more money that year and pay off the amount I put on my credit card. That was a great ROI (return on investment)!
Now I continue to follow that lesson by stepping up to higher levels of support, which has — and will continue to — allow me to play bigger and earn more (and pass on to my own clients what I learn from these investments).
Have you been falling into the "I can't afford to pay for coaching" trap? Or maybe you have invested in some lower-level coaching that didn't lift you to the level you wanted to get to. Or perhaps you have invested solely on the marketing aspect of building your business, ignoring the inner work that needs to be done.
If so, consider changing that pattern by rethinking your lack-consciousness and investing in a coaching program that will help you expand both your self and your business.
If you don't already have such a program in mind, I suggest registering for my "Get Clients NOW & Forever" Teleseries, which teaches the 4 Core Foundational Principles (the "building blocks") to get more clients and make more money in the short term and the long term. You can learn about it and even register for it here. But hurry, it starts this Wednesday, November 13th!
Do you need help getting ideal clients and making more money with less effort and more fun? Schedule a complimentary MMM Strategy Session with me to identify which of the three keys of creating a successful business you are missing–Marketing, Mindset or Manifesting principles–and IMMEDIATE steps to take so you can get more clients and make a difference in more lives!
Your partner in success,
Marketing, Mindset & Manifesting Coach