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The Lefkoe Occurring Process for Dissolving Stress & Negative Emotions

What is the main reason for all (emotional) human suffering?

>>The meaning we give to inherently meaningless events<<

As humans, we have this need to assign MEANING to everything that happens. And with that meaning comes the categorization of things as “positive” or “negative” for us or others. Subsequently, with that categorization, comes emotional response. Things categorized as “negative” elicit negative emotional energy, and vice versa. And negative emotional energy leads to suffering (in many forms, either with the emotion itself or with the destructive behaviors it leads to).

Read the rest of this post to learn a simple 5-step process to quickly turn any negative emotion neutral or even to something positive.

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8 Great Ways to Finish the Year Strong

The weeks of Christmas and New Years are usually a time when people (especially employees) go into “coast mode,” just doing the bare minimum of work until the end of the year.

But if you’re a small business owner or sales professional, it’s important to not let the opportunities of these last 2 weeks slip past you because you become “complacent.” In fact, you may have “year-end sales quotas” to fulfill–either from your employer or from yourself (hopefully you set an annual income goal at the beginning of the year).

Here are 8 ideas for making the most of the final weeks of the year and finishing strong.
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3 Steps to Handle a “Bad” Situation or Experience

Life and business can be a roller coaster of “ups & downs,” “highs and lows,” and what we label “good” and “bad.”

Although I work on teaching my clients how to stop labeling things “good” and “bad”–therefore minimizing the suffering they create for themselves by doing so–this post is about how to better handle things you are currently labeling bad vs. being self-actualized enough to eliminate the perception of something as “bad” in the first place. 

There are 3 questions to ask yourself that will help you gain a different perspective on the situation and shift your response to it (lessening the negative emotion and improving the decisions you make about what actions you take to respond to it), thereby better assuring a positive outcome. 

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Our next “Marketing, Mindset & Manifesting with Lisa & Friends” video podcast is ready to watch:

Love-Based Copywriting–That Attracts, Inspires & Invites Your Ideal Prospects to Become Your Ideal Clients with Michelle Pariza-Wasek

If you hate the way sales and marketing copy makes you feel—you know, sales-y, inauthentic, hype-y, or just plain icky, you’re not alone. Traditional sales and marketing copy (also known as direct-response copy) sells by tapping into fear.

But, according to Michele, you don’t have to use fear–you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. [Read more…]

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Q&A–How Can I Look Professional If I Don’t Have a Website?

A client recently told me she didn’t feel professional when she was marketing her mobile massage business because she didn’t have a website to direct people to when she told them about her business–especially when she was speaking with large businesses about hiring her to provide on-site massage services at their office or events.

“I feel like I have to have a website to direct them to where they can read more about my background and my services, and to ‘prove’ that I am a professional, or to have people find me when searching online for massage services.”

She was ready to devote a lot of time and money into hiring someone to help her create a website when she hired me as her coach, and I told her to put those plans on hold for now. She was shocked, but when I explained why, she understood better and was willing to wait on the website and use some of these other tactics I suggested first.

 

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