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fork in roadQ&A–How Do I Choose a Good Niche Market?

When doing a VIP Day with a new business client recently, she asked the million-dollar question–one that will impact the success of her start-up business at the very core:

How do I choose a niche market that will be right for me?

If you don't get this right, it can cost you a lot of time, sleep, stress and money. Which is why I focus a good deal of time and teaching on this topic with all my clients (even established ones if they are struggling to make a profit).

Aside from finding a market you can be passionate about helping and have the proven ability to help them, there are 6 criteria we look at that must be met in order to have a "viable niche." If any one of them is missing, you must change the niche. (And make sure you understand what a "niche" is in the first place)

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Hypnosis - word cloud illustrationWhy is Hypnosis Good for Business?

I often get raised eyebrows at networking or business meetings when I share that I am a mindset coach for business owners, and that I use neuroscience techniques such as hypnosis to help people change their unproductive behaviors and achieve their goals more quickly, easily & permanently. 

For those who show curiosity and ask to know more about why and how I use hypnosis, and if or how it could help them with THEIR business, I share the following explanation:

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7 TIPSEntrepreneur Magazine's 7 Tips for a Successful Business

I read a great article in Entrepreneur Magazine recently with tips from successful entrepreneurs about what TO DO and what NOT TO DO in starting or expanding a business. 

Below is my synopsis and take on each.

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abundance2THE TIME-TESTED, ALWAYS-HAS-BEEN/ALWAYS-WILL-BE SIMPLE SECRET TO SUCCESS

There is no lack of noise out there (books, blogs, newsletters, videos, internet, social media, teleseminars/webinars/ telesummits) touting the latest and greatest ways to achieve our goals (or that refer back to “old fashioned” or tried-and-true methods). 

Yet ALL of them (unless they refer to the principle I teach here) are still either biased to one technique/tool/methodology, over-complicated, or bandwagon/flash-in-the-pan ideas. What I am presenting here is the bare-bones, stripped down, undeniable, fact-not-opinion TRUTH (few things can really be called that) about what ANY one, ANY time, in ANY situation, past/present/future needs to succeed in ANY endeavor.

What is this Simple Secret to Success?

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the brain12 AMAZING FACTS ABOUT YOUR BRAIN TO HELP YOU ACHIEVE MORE
(GUEST POST, JOHN ASSARAF)

Did you know that conscious impulses can travel at speeds of up to 140 miles per hour? If you think that’s amazing, consider the fact that unconscious impulses travel at around 100,000 miles per hour. The human brain has been called the fastest processor in the universe (at least, for now).

Here are 11 more amazing facts about the absolutely unbelievable power of your mind that you will want to be aware of, because understanding your mind and how it works is pivotal to your ability to achieve your own goals and dreams.

My notes and comments are added in italics.

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