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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is ready to watch:

Networking That Works: Discover the Secrets to Finding Networking Events That Get You Ideal Clients with MaryJane Boholst

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Must-Have Marketing Mix Elements: Networking

Previously, I wrote about the importance of having a marketing mix and determining your top 3 effective marketing tactics to focus on. Today I want to expand on one of my favorites–networking.

First, it's important to really understand what business networking is. A good definition would be "the process or practice of building up or maintaining informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities."

I believe the key idea here is "building/maintaining relationships." Yet this is where so many people go wrong with networking–they go into it first with the attitude of "getting."

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Our next "Marketing, Mindset & Manifesting with Lisa & Friends" video podcast is ready to watch:

How to Set Up That Whole 'Opt-In Thing' Everybody’s Talking About to Build Your List with Emily Levy

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3 Ways to "Take the Plunge" to Get Clients

I find that a lot of business imitates "life," so I'm always on the lookout for how life's situations can relate to lessons in business.

As I prepare to plunge into the freezing ocean waters of the Atlantic for my third Polar Plunge to raise money for Special Olympics, it occurred to me that "taking the plunge" could be a metaphor for a variety of things to build your business to get more clients.

Here are 3 ways you can interpret "taking the plunge" and actions you can take to impact your income and influence:

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