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How to Not Let a "Snow Day" Rob Your Profits

We're in the middle of a winter storm in Virginia as I write this post. It's rare for us to get snow in Virginia Beach. Even rarer for accumulation. We're expected to get anywhere from 5-10 inches before it ends. And this is exactly a week from a smaller storm we had that dumped about 3 inches on us with frigid temperatures that messed up roads, created days of black ice, and shut down a lot of businesses. 

Although you can't do anything about the weather, as a business owner, you CAN (and should) do something to minimize or eliminate the monetary impact inclement weather has on your bottom line. One way is to find ways to take your business "virtual."

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financial reports3 Essential Financial Reports to Ensure Your Profitability
Guest Blog, Tracey Lawton

Lisa's Foreword:

Numbers have never been my strong suit. I'm more of a right-brainer. But as my business has grown I have had to learn to understand, record, and track certain things dealing with numbers in order to make sure I was keeping my business legal in the eyes of the "tax collectors" as well as ensuring I was staying profitable.

I tried a few other people's systems for tracking my #s but found them more complicated than helpful and never kept up with them. Thankfully, 2 years ago, I designed my own excel spreadsheet that has worked very well for me, and each year I have tweaked a few things to make it even more helpful. Now I share this template with my private clients so they can have a simple tracking system that will be likely to work for them.

Today I ran across an article from Tracey Lawton, which explained this concept very well. And because it is such an important element of running a serious and profitable business, I decided to postpone the post I was going to share today so I could pass Tracey's information on to you this week. 
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magic hat and wand with clipping pathManifest New Clients "Like Magic"

As a business owner, you are constantly in the activity of marketing and promoting your business to get new clients. There seems to be so many ways that you've been told to be able to do this–networking, speaking, social media, writing articles, etc. The focus of a majority of my blog posts are geared toward helping you learn such ways and encouraging you to take action on them.

But today I want to share with you a quick activity that is more about "allowing" than "doing" and can have very surprising results in getting new clients.

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David NeagleTime Management Is NOT the Problem With You or Your Business. THIS Is.
Guest Blog, David Neagle

One of the things I have struggled with in my business, and that my clients constantly ask for help with, is the elusive “Time Management.” 

We’ve all got the same 24 hours–or 86,400 seconds–to use each day. And as a business owner, your time is money, so each second must be guarded and used carefully. How you utilize your time is a key factor in the success of your business.

What I’ve come to learn (and continually work on practicing and improving) is that it’s more about “Activity Management” than Time Management.

A recent blog post from one of my mentors & coaches, David Neagle, is a perfect mindset shift to share with you as you prepare for a “clean slate” and achieving more in your business this year (and beyond).

Question: How do you find the time to do everything that needs to be done to actually make more money?

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