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Top 7 Google Analytics Reports For Small Business Owners
Bill Parlaman, Guest Video Blog

bill ParlamanMost small business owners know that they need to implement a search engine optimization campaign to bring traffic to their websites. However, all these optimization efforts can go down the drain if you won’t go an extra mile to know your numbers. This is where Google Analytics comes in handy. (If you’re unfamiliar with GA or how to set it up on your website, read my post here and download the free teleclass recording.)

But what exactly do all those #s mean and how can you make sense of them in a logical way that tells you how your website is performing and how to know what improvements you can make?

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shaking-handsNever Lose a Lead Again–And Turn More Into Clients

Since working with various business coaches over the years, I’ve heard this phrase time and time again: “The fortune is in the follow-up.” Business research shows that about 80% of sales happen AFTER the FIFTH CONTACT!

Yet most sales people (this includes business owners), quit after the 3rd attempt (if they even make it that far).

I find there are 3 main factors why this happens:

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Using Bitly to Shorten and Track URLs for Your List-Building Efforts (Video Blog)

bitly trackingI’ve been posting recently about list-building strategies and resources to help you find your ideal clients,marketing consistently and to authentically to them by giving them valuable information through a newsletter or regular emails, and continue to give them calls to action for purchasing products or services from  you.

This weekend I was helping a client who is just getting started with her health coaching business and promoting it on line to be able to use her IFO (Irresistible Free Offer) to find leads that would be ideal clients to help get over their Sugar Addiction.

Since she is a novice when it comes to technology, I was thinking of a way to simply help her track the results of her promotional efforts of her free offer, The Sugar Buster Kit. She can do this from her google analytics in the back end of her website or through the click report in her autoresponder program, but these are a little more complicated.

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