Getting Leads and Clients with Your Website–
Featuring a Blog Post, "Lead Capture Process and Setup" by Crystal Pina
One of the MUSTS I share with my clients is having a "lead-capture" process for their website. Without something on your website that entices visitors to give you their contact information to stay in touch with them, your website is just an expensive, glorified brochure.
People may or may not ever come back or call you. Sometimes people are doing research and are not ready to call you for your services, some are checking out various options, some are looking for some immediate, free help, and only a small percentage will call you right off the bat.
This is why offering them something of value for free that is likely to help them a little with their need or problem (that you solve), show you as an expert, and create "good will" is a necessity to be a a smart marketer and make your website a lead-collection center.
Then, once you have their contact information you can continue to market to them subtly through a regular newsletter and other emails that are about 80% content and 20% sales offers or "next step" offers (like contacting you for a consultation or signing up for a free teleseminar or live event). It'a sll about offering continued value, communication, and expertise. Give generously and you will receive generously.
I teach my clients how to choose and set up this free offer and continuity system, along with the resources and templates to do so, but if you're not a client (or are a new client), and you want some help understanding and implementing this MUST HAVE system for finding leads and converting them into clients, here is a great post I found by Crystal Pina (read the original blog post here).