One of my clients recently sent me an email telling me she lost her first long-time client as a result of her fee increase and change in service structure. She said it didn't feel good.
We made these changes in order to grow her business and help people in a bigger way, and devised a plan to phase her long-time, loyal clients into the new structure and fees and communicate with them about the changes and the benefits to them.
She was totally congruent about the change, and until now all of her current clients were okay with it as well. But when she encountered the first one who said they would not be continuing to come see her, the "Oh no!" thought came in and she started to doubt and feel bad/sad about losing someone she had worked with and developed a relationship with over the years. Here's some perspective and a tapping script I shared with her: